London-based content agency Somethin Else has developed a tool called Story Farm that allows audiences access to characters interacting with each other outside of the linear television screen via an app. Working with a show, Story Farm delivers a combination of texts and voicemails providing audiences with a deeper and slightly pseudo-realistic interaction with their favourite television dramas and characters. In a sense, it creates a second world for the stories and characters of dramas that can include fake websites and newspapers, further immersing the fans into the story and the experience.
Story Farm is a multiplatform storytelling kit that is aimed at creating multiplatform, immersive experiences around soaps or dramas, extending the lives of characters across the web and social media platforms.
According to a story by writer Jessica Davies (@Jessdaviesmk) in The Drum, "It [Story Farm] can be used by story editors and scriptwriters to incorporate and extend the fictional lives of characters across the web, from the start of the TV show creation process, rather than as bolt-on activity." This is yet another example of an innovative digital product coming to market via a digital agency in London. Somethin Else has a long history of working with top brands including BBC, Virgin and most recently VH1. They offer a wide range of services, possibly too many, including talent management, video and TV production, radio and of course digital products.
Although I think Story Farm is a great concept, my fear with these types of products is that without a dedicated team focused on further development and sales, that it ends up stagnating, rather than growing into a full commercial solution. That said, the team behind Story Farm are skilled professionals that I'm sure won't let a great opportunity pass them by.
To learn more about Somethin Else, click here.
Although I think Story Farm is a great concept, my fear with these types of products is that without a dedicated team focused on further development and sales, that it ends up stagnating, rather than growing into a full commercial solution. That said, the team behind Story Farm are skilled professionals that I'm sure won't let a great opportunity pass them by.
To learn more about Somethin Else, click here.
RSS Feed